Remember when the Holiday Season were the big video game releases? In 2025, PlayStation had Ghost of Yotei, Nintendo had Kirby Air Riders, and Xbox had Outer Wilds 2. But the biggest releases just started coming out like Resident Evil 9, Pokepokia, and Marathon are coming out in February and March. Many company based sales like Ubisoft, Capcom, and Square-Enix also seem to occur in February and March. What happened to the big Holiday sales releases and sales?
For some game companies, their year ends in the beginning of April, not December. This is called the fiscal year in business and businesses need to make their financial goals by the end of year to appease devils, I mean shareholders. With the end of their year, game companies tend to release their biggest products at the end of the year. In addition, people receive money during the holiday season and companies are banking on users saving it and spending it on the AAA titles releasing in the beginning of the year.
For gaming companies who are lacking major AAA releases of the year, they reach out to PlayStation, Steam, Xbox, and Nintendo to set up specific sales exclusively for their titles. The hope is gamers who are interested in their company games will come to their exclusive sale store front and buy as many games as possible. With no competitors in their exclusive slot, they secure bigger sale revenue and unit numbers.
The Gaming News Corner 