You’re reading that correctly. Xbox Live services are coming to Nintendo and phones. Microsoft announced that they will release their own SDK (Standard Dev Kit) that will allow game developers to integrate Xbox Live into any titles that run across PC, Xbox, iOS, Android, and Nintendo Switch. It will be fully announced during GDC (Games Developer Con) in March 22nd.
What will this do?
Xbox Live will provide achievements, friends list and Xbox Live functionality to existing mobile video games. Microsoft has been trying to reach out to a broader audience outside of PC and Xbox Users. Last year they announced their CloudX services that will provide will stream Xbox games to PCs, consoles, and mobile devices later this year.
It’s clear that Microsoft is moving toward a subscription-based service. They are one of the biggest revenue generating services in the industry (think Amazon Prime and Netflix). While Xbox has been losing in the exclusive game markets, perhaps this will be their new competitive advantage. The mobile gaming market makes over $1 billion in comparison to the hundreds of millions in consoles.