Sony pushes for a bigger focus on PlayStation Network with Exec changes

Yesterday, Sony announced a change in their executive management for PlayStation. Starting on April 1st, Jim Ryan will become the President and Chief Executive of Sony Interactive Entertainment (SIE). John Kodera, the previous President, will become deputy President. 1

CEO and president Kenichiro Yoshida stated the move will “ensure sustainable evolution of the PlayStation platform and further growth of the network area.” Yoshida believes the change will help PlayStation Network grow as it has 90 million users. With so many users, Sony is looking to add more content for users to access.

Who is Jim Ryan?

Jim Ryan has been with Sony since 1994 and has been overseeing the Europe PlayStation market. He has helped established PlayStation as the dominant console in Europe and was promoted to deputy President for his successes. He is also known for his statement against backwards compatibility for the PlayStation 4 back in 2017.

“When we’ve dabbled with backwards compatibility, I can say it is one of those features that is much requested, but not actually used much,” says Ryan. “That, and I was at a Gran Turismo event recently where they had PS1, PS2, PS3 and PS4 games, and the PS1 and the PS2 games, they looked ancient, like why would anybody play this?”

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Future Changes for Sony

While Ryan hasn’t announced any upcoming changes, Sony will not be attending E3 this year. People are predicting Sony will announce the PlayStation 5 this year and will save it for their own event PlayStation Experience (Which was not held in 2018). Sony may move towards a digital subscription service similar to the Xbox Game Pass which gives players access to the entire Xbox One and 360 libraries for a monthly fee. Subscription services are becoming more popular as it helps bring consistent revenue across the year rather than huge spikes at quarter ends.

Sources:

Polygon

Eurogamer

Times

Stanford Business

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Author: blitzen34

Hello, my name is Benjamin Le. I am an avid gamer whose passion resides in Marketing for the Video Game Industry. This site is for people to read about gaming news and how the industry works. Please feel free to reach out to me at lebenjaminj@gmail.com for any questions.

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