It’s another year of The Game Awards hosted by the host, Geoff Keighley, to see who will receive awards voted by gamers across the world. The Game Awards has always been a great fan voted show but for gaming companies, it’s a great time for sales and marketing. Every company hopes their games are nominated in some sort of fashion; not for clout or prestige, but rather the influence it has on gamers to purchase their titles. With over 10 million viewers and growing each year, The Game Awards are a chance for bigger sales, especially so close to the end of the quarter.
If you notice on the Gaming Consoles and PC, you’ll notice The Game Award Sales now. Companies are happy to set their title on sale to align with their nomination. If anything, these nominations help viewers know what game is actually “good” and worth spending their hard earned money on. Obviously, opinions will differ from person to person but to the gaming companies, they are just happy to earn a thousands of dollars.
For the gamers/viewers, The Game Awards are a good chance to speak their opinions and nominate their own personal GOTY. Even open discussions on social media like X, Facebook, Reddit or whatever is great because it allows people to discuss their feelings and what may have ignored or their overall excitement and hope that their favorite may win. Developers like Kzutaka Kodaka, saw the amount of discussion regarding his title: The Hundred Line, and how people felt it should have been nominated. Their happiness of the discussion is always nice and while their titles may not have been nominated, the amount of discussion can lead to more sales for games.
While some will criticize The Game Awards for just being a trailer push for Developers and awards that “don’t matter,” it’s one of the biggest sale times for Game companies and every one of them are hoping you spend your dollars on them.
The Gaming News Corner 