Recently, more and more games have begun adding microtransaction items in AAA games. Games such as MiddleEarth: Shadow of Mordor, Forza Motorsport 7, and Star Wars Battlefront 2 are recent video games that contain loot boxes. Most prizes within usually have cosmetic items that don’t influence the game but their multiplayer games such as Star Wars contain upgrades or improved Star Cards. The inclusion of loot boxes has angered many fans.
This month, Activision‘s patent passed for a system to coerce players into buying in-game items. The system would drive players into buying in-game items based on multiplayer. It would actively place expert or higher ranked players against a junior player.
It would also place players based on interest. “In a particular example, the junior player may wish to become an expert sniper in a game (e.g., as determined from the player profile),” according to the patent. A newer player may want to emulate their guns or gear which could lead to potential purchases.
The system also knew which items to promote based on players preferences. If you’ve already bought an item or weapon, the patent stated “if the player purchased a particular weapon, the microtransaction engine may match the player in a gameplay session in which the particular weapon is highly effective, giving the player an impression that the particular weapon was a good purchase. This may encourage the player to make future purchases to achieve similar gameplay results.”
Activision has stated this method is not in any current games and Bungie has confirmed the method is not in Destiny 2. It was an exploratory patent made in 2015 by the Research and Development team outside of their gaming division said Activision spokesperson to Glixel.
Opinion:
A lot of people are disgusted that Activision would actively create a match-making system that incentives in-game purchases rather than creating fair and balanced matches. Although Activision has stated they have not released this system on any current games, that may change towards the future. We want our games to be pure and be created purely for fun and entertainment but the gaming industry is still a business. Many online stores and sites already cater items, videos, and advertisements based on your searches, likes, or content you viewed. While I don’t have anything against promoting purchases based your interest, I am actively against basing the entire matchmaking system on it. While the system is based for first-person shooters, it can potentially be added into future Activision games. This further ruins their image to gamers.
For Kickstarters, initial marketing efforts are extremely important. Although Swery is an infamous game developer, his fanbase isn’t as large. 
The Gaming News Corner 